The origins of lead generation?
The expression “lead generation” is an Anglicism, a word or construction borrowed from English into another language. It is translated as “lead detection”. Lead generation or lead gen in short, are marketing techniques to generate and multiply potentially qualified contacts. It is a marketing method to capture contacts that will possibly show signs of interest.
Why is lead generation important?
As told to us by our Singapore clients, is basically an oxygen tank to any business. Without sales lead generation, there will be no potential clients. Without potential clients, the business will cease to exist.
It is imperative that business leads are consistent and the business will grow capabilities to nurture these leads into a database. They can then perform retargeting to clients that might not convert in the first instance of sale.
What are the lead generation strategies to get Singapore leads?
1) Buy leads in Singapore in bulk / find singapore databases for sale.
The most traditional method is to purchase leads in bulk from an online source. These sources have the contact information from people who have purchased products or services, or have left their email previously. The sources can come in the form of an email list or even an excel sheet of their mobile numbers. It can have their date of birth, gender, and even income!
However, when businesses buy databases in singapore, these are often sourced from law firms, bank databases, and even stolen from businesses. The issue is that the Personal Data Protection Act strongly discourages contacting leads that have not been permitted to be contacted. A fine can cost a business $10,000.
2) Employ telemarketing services in singapore / telemarketing company in singapore
Telemarketing is actually a viable strategy, even if it’s an outdated one. Business owners, especially the insurance industry, employ telemarketers for a cost after purchasing the lead databases. However, Telemarketing in Singapore has a nasty reputation of 1 – 3 converted into appointments out of 100 called. That’s a pretty low 1 – 3% conversion rate.
3) Self attempt to reach singapore facebook, instagram or even linked-in social media.
There are various education companies in singapore that sell their marketing courses in lead generation. They teach companies how to be a lead magnet, calls to action, and methods to get ready to buy leads. This is a possible lead generation tactic, but it requires a vast amount of time committed to be good at it.
It has a low barrier to entry, but it is difficult to master. This is what we call in gaming industries, a ‘high skill cap’. Some money might be burnt before acquiring the techniques. Let us not forget the opportunity costs arise as the time can be spent instead on sales.
4) Engage a lead group in singapore, or lead generation companies in singapore
When it comes to lead generation in Singapore, engaging a lead generation company that has expertise and vast experience in the field of marketing is key. The idea is to outsource the marketing work, so that businesses can focus on what they do best: bringing in the sales and technical expertise. A track record and credibility is key when picking a great marketing company in Singapore. Wolfgang Creatives is known as the leading lead generation agency in Singapore due to the track record:
● Produced the highest amount of MDRTs & COTs in the insurance industry.
● Produced the top 10% producers in the real estate industry,
● Produced the top 10 revenue generating business with our proprietary targeted leads.
Why lead generation for insurance agents as well as real estate agents?
Many agents are wondering how to generate insurance leads. When it comes to insurance lead generation in Singapore, there are quite a few known methods, namely:
● Telemarketing cold calls, but the conversion rates are low.
● Warm market and referrals, but it is exhaustive.
● Flyers, but the hit rate is really low.
● Road Shows and Street Canvassing, but it has been restricted during the recent covid issue.
● Insurance lead generation website and Search Engine Optimization, but this is rather costly.
Hence, when it comes to this, many agents are looking towards insurance lead generation companies. This is where marketing companies come into play, providing insurance lead generation ideas.
At Wolfgang Creatives, we typically deploy Facebook and Instagram as the marketing strategy, because we are Facebook’s Official Marketing Partner. Every year, we intake all insurance companies, as well as insurance agencies.
We have an in-house developed insurance lead generation software that is fully proprietary. This helps greatly with the targeting in Facebook because it has an Application Programming Interface with Facebook.
For business as well as insurance lead generation services, there are really quite a number of methods that one can attempt in order to reach their needs. Simply put, there is certainly no harm attempting all the methods suggested because it broadens the knowledge of how to bring in more sales. If all else fails, do not worry as we are always at your service.